Sophie Anderson
[email protected]·+45 31 22 84 67·Copenhagen, Denmark·linkedin.com/in/sophieanderson Results-driven marketing strategist with 8+ years of experience driving brand growth and digital transformation across Nordic markets. Proven track record in data-driven campaigns, team leadership, and cross-functional collaboration. Passionate about building authentic brand stories that resonate with audiences and deliver measurable ROI.
Senior Marketing Manager
Jan 2022 — PresentNordicTech Solutions · Copenhagen, Denmark
- Led rebranding initiative that increased brand awareness by 45% across 4 Nordic markets
- Managed €1.2M annual marketing budget with 23% improvement in cost-per-acquisition
- Built and mentored a high-performing team of 6 marketers and 3 content creators
- Launched data-driven ABM program generating €3.4M in pipeline within first year
Marketing Manager
Mar 2019 — Dec 2021GreenWave Energy · Aarhus, Denmark
- Developed and executed go-to-market strategy for 3 new product lines
- Increased organic traffic by 180% through SEO and content marketing overhaul
- Established strategic partnerships with 12 industry influencers and publications
Digital Marketing Specialist
Jun 2016 — Feb 2019Spark Creative Agency · Copenhagen, Denmark
- Managed paid media campaigns across Google, Meta, and LinkedIn for 15+ clients
- Achieved average ROAS of 4.2x across client portfolio
- Won 'Campaign of the Year' at Danish Digital Awards 2018
MSc in Strategic Communication
2016Copenhagen Business School
Thesis: 'Digital Brand Storytelling in the Nordic Market' — Grade: 12 (Top marks)
BA in Business Administration
2014Aarhus University
Brand Strategy · Digital Marketing · Data Analytics · Team Leadership · Content Marketing · SEO/SEM · Marketing Automation · Stakeholder Management · Project Management · HubSpot · Google Analytics · Figma
Danish (Native) · English (Fluent (C2)) · Swedish (Conversational) · German (Basic (A2))